With Blockbuster going bankrupt and the number of subscribers to Netflix constantly rising, it is no question that the population wants their entertainment at their fingertips, on demand, without the hassle of leaving the house and fighting the elements to get it. It is no wonder that many start up companies are jumping on the bandwagon and launching their streaming sites albeit without all the A-list titles that Netflix has. It is an interesting turn of events for the world. The younger generation has a pin drop of a memory of VHS and soon they may have nostalgic feelings towards DVDs. “The future of VOD is a series of channels of content,” Cakarel says. “DVDs will continue their rapid decline as the choice of format for home entertainment. I think we all need to wake up and smell the coffee. My young sister in Istanbul will never buy a DVD in her life. That’s a fact. Period.” (Appelo, 2011).
Hollywood Reporter states, "That there are so many options is a testament to the popularity of streaming, which has become a preferred way to consume movies, according to a March study from PricewaterhouseCoopers. PwC reported that the Netflix model of mailing DVDs is No. 1 with consumers, with 43 percent of Americans doing it, while the subscription streaming service where Netflix also is dominant is No. 2 at 32 percent. Third is a la carte streaming, fourth is renting a DVD from a kiosk, and fifth is renting from a video store."
On a personal note, are we as a society disconnecting ourselves from each other? We all crave a more personal experience but will that in turn shield us from wishing to communicate with others? If we never have to leave the house because entertainment, work, marketing, etc can all come to us, will we? Are all these personalized experiences spoiling us by allowing us to exaggerate our own lives to others that we have forgotten how to listen? By this question I mean the younger generation that is so quick to have everything at a push of a button has not the time to learn the meaning of patience and because they are always talking (on the phone, texting, facebooking, twitter, netflix streaming online parties, etc) are they not learning the valuable lesson of listening. Has this digital age triggered the beginning of society's breakdown?
Appelo, T. & Bond, P. (2011, March 17). How the Assault on Netflix Will Shake Out. The Hollywood Reporter. Retrieved on June 2, 2011 from http://www.hollywoodreporter.com/news/how-assault-netflix-will-shake-168562
- Interesting side note: did not realize companies for actually hiring for a purely "digital marketing" designated job. I believed that digital marketing was just in the general marketing mix. Should stop taking things for granted since all these new job creations are jobs my generation can fill.
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